Geekzone

Created for geekzone.co.nz on Fri, 31 Oct 2008

Gender

Male	86.3%
Female	13.7%

Internet usage

Less than one hour per week	1.0%
1 to less than 4 hours	4.1%
4 to less than 8 hours	8.4%
8 to less than 12 hours	15.0%
12 to less than 24 hours	25.6%
24 to less than 36 hours	19.2%
36 hours or more per week	26.7%

Age

Under 15 years of age	1.6%
15 to 17 years	3.5%
18 to 20 years	3.9%
21 to 24 years	7.9%
25 to 29 years	10.0%
30 to 34 years	15.6%
35 to 39 years	15.2%
40 to 44 years	11.9%
45 to 49 years	9.6%
50 to 54 years	8.2%
55 to 59 years	4.6%
60 to 64 years	3.9%
65 years or over	4.1%

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Marital Status

Live with a spouse or partner	63.8%
Live by yourself	11.5%
Live with your children aged 18 or younger	26.3%
Live with your children over the age of 18	5.8%
Live with parents	9.6%
Live with extended family members (siblings, grandparents, etc.)	4.5%
Live with others not a part of your family	9.9%

Education

Some high school or less	7.1%
Completed high school or equivalent	14.1%
Certificate or diploma from community college, institute, CEGEP, TAFE	16.2%
Some college / university	16.3%
College / university undergraduate degree	25.7%
Graduate degree (e.g. Master's, Doctorate, MD)	16.0%
Other post secondary	4.5%

Employment Status

Self-Employed	19.6%
Employed full-time [30 hours per week or more]	60.9%
Employed part-time [29 hours or less]	4.0%
Full-time homemaker	0.7%
Full-time student	5.1%
Retired	3.4%
Not currently in workforce	4.3%
Maternity / parental leave	0.1%
Disability / sick leave	1.6%
Hobby business	0.3%

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Profile statements

Other people tend to ask me for advice about computers or the Internet	78.3%
I post comments to online discussion forums or blogs	63.4%
I am actively involved in decisions regarding grocery shopping for my household	67.2%
I am actively involved in decisions regarding financial matters for my household	76.5%
I share things online with family and friends, such as photos, videos, music or links to web pages	68.3%
I regularly visit technology news sites and forums such as Slashdot	69.7%
I currently maintain a blog	19.9%
I've participated on a gambling web site in the past 30 days	7.2%
I have created a website, for personal or business purposes	49.5%
I have designed or developed computer software	32.2%
I work on a computer at my job, but computers are not my primary task	45.8%
I tend to buy gadgets and devices when they first come out (i.e. iPhone, game releases etc.)	36.4%
None of the above	3.2%

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Economic Outlook

Extremely negative	3.4%
Very negative	12.0%
Somewhat negative	35.1%
Neutral	23.9%
Somewhat positive	18.6%
Very positive	5.3%
Extremely positive	1.7%

IT - decision making

Set technical requirements	41.4%
Decide and allocate budget	21.7%
Set IT strategy and direction	27.6%
Evaluate suitability for business needs	42.9%
Evaluate technical performance/compatibility	43.1%
Choose vendors	32.9%
Authorize purchases	24.9%
Other	19.1%
None of the above	36.7%

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IT - Adopter

Other people ask me for advice on technology	89.9%
Other people ask me for names and specs when buying technology products	70.8%
I'm usually the first person in my neighborhood or group of friends to try new technologies	53.5%
I consider myself an expert on consumer electronic products such as mp3 players, PVRs, smart phones etc.	40.3%

Income

Less than $15,000	3.3%
$15,000 - $24,999	6.2%
$25,000 - $34,999	3.6%
$35,000 - $49,999	8.0%
$50,000 - $74,999	17.8%
$75,000 - $99,999	14.2%
$100,000 - $149,999	22.9%
$150,000 - $249,999	16.7%
$250,000 - $499,999	4.7%
$500,000 or more	2.5%

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